BEFuture is the first EU-funded cross-sector and transnational single market project for the business events industry. It was launched to leverage innovation and technology in support of the transformation of Europe’s business events sector into a regenerative, resilient, and responsible industry, promoting a new generation of events with positive and lasting impact. Aligned with European Tourism Transition Pathways and Sustainable Development Goals, we contribute to strengthening the competitiveness of the sector, turning Europe into a global benchmark of innovation, technology, and sustainability.
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