To support the growing number of simultaneous events at the venue, the BMCC invested in a comprehensive digital wayfinding system. Digital totems installed in the entrance hall, elevator lobbies and exhibition hall guide visitors efficiently throughout the building, replacing the need for traditional disposable printed signage.
Sustainability added value: Every event traditionally generates a volume of single-use printed signage that ends up as waste the moment the event concludes. By switching to digital wayfinding, the BMCC eliminates this recurring source of paper waste entirely — while simultaneously improving the visitor experience and giving organisers a more flexible, up-to-date navigation tool.