Flanders Convention Bureau, as co-organiser, has a dedicated sustainability team that prepared and oversaw all sustainability actions at the congress — spanning catering, CO₂ footprint measurement and integral accessibility. During the event itself, the team was actively present to monitor and support implementation. The results and insights gathered were shared directly with attendees in a dedicated ‘Walk the Talk’ session during the congress.
Sustainability added value: Sustainability is most impactful when it is actively managed, not just planned. By embedding a dedicated sustainability team into the co-organising structure and closing the loop with a transparent results session for attendees, the organiser demonstrates that accountability and knowledge-sharing are as central to the event’s sustainability ambition as the measures themselves — and inspires the wider events sector to follow suit.