Clear info on public transport, walking and cycling routes encourages low-impact travel to the venue.
The website actively informs visitors about how to reach the venue using sustainable modes of transport. A dedicated section explains accessibility by public transport, on foot, and by bike, with practical details on nearby stops, walking routes, and cycling connections. Alternatives to individual car use are highlighted up front, so visitors can plan a low-impact journey before they arrive.
Sustainability added value: Clear, upfront mobility information measurably shifts visitor behaviour towards public transport, walking, and cycling, reducing car trips, traffic pressure, and CO₂ emissions linked to events. It also broadens accessibility for guests without a car and reinforces a culture in which sustainable travel is the default, not the exception.